Around 100 new jobs could be brought to Hackney as a budget hotel chain looks to open four new hotels in the borough.
Hotel chain Travelodge plans to expand its network, including new branches in Old Street, City Fringe/ Shoreditch/ Hoxton, Dalston/ Haggerston and Hackney Wick.
These would add to the eight existing hotels in the area.
It has proposed a joint development partnership with Hackney Council for the projects, which it says would "stimulate regeneration and facilitate further growth".
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Travelodge says this would represent a multi-million pound investment for third party investors.
The hotel firm wrote to the councils outlining how the developments would boost the local economy and attract new visitors to the area.
It sent letters to 220 local authorities across Britain, highlighting a total of 300 target locations the chain would like to expand to.
According to Travelodge, the expansion programme could represent an investment of around £3 billion for third party investors and create over 9,000 new jobs across the UK.
Local authorities will additionally have the choice to either retain ownership of the hotel and receive an annual rent into the council’s revenue budget or sell the hotel with Travelodge as its operator.
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Travelodge chief property & development officer Steve Bennett said: "In the current climate, Local Authorities are under extreme pressure to invest in their economy and support regeneration projects.
"This is why we are today writing to Hackney Council.
"This expansion programme could represent a multi-million investment for third party investors and create 100 new jobs in the borough.
"In addition, our research shows that, on average, Travelodge customers will spend at least double their room rate with local businesses during their stay; this can equate to an annual, multi-million pound boost into the local economy."
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